Sometimes the solution to a big problem is tweaking the genius of one idea.
By simply applying a tweak, you’ve done your job.
It takes great balls and confidence to do this, but my old bosses Mike Hannett and Dave Buchanan at Abbott Mead Vickers, unearthed this nugget for me.
“It’s not lazy. It’s just right. Don’t mess it up with any clutter.”
TOMS shoes seemed to have tweaked the classic Buy One Get One Free retail offer to make their revolutionary movement of Buy One Give One Free.
Another great old boss of mine Al Young, has just done a master tweak over at FCB Inferno.
He’s done a Jamie Oliver’s Fifteen to coffee shops with his brilliant Change Please movement.
Thanks Al, Mike&Dave Jamie and Tom for your brilliantly simple tweaks.
