The art in art direction has always been to catch our attention.
Then artfully communicate the idea in a way that is both pleasing and intuitive.
The very best have an ‘eye’.
Directing all the elements together seamlessly to create a masterpiece.
And the very very best even get the nickname in the department such as the great John ‘The Eye’ Horton.
Or Dave ‘the eye’ Dye.
I think great media thinkers also have an ‘eye’.
Able to make the medium itself attractive to our mind’s eye too.
Especially when they turn their what’s on board into a personal column too.
I look at it each day as I pass on the Number 3 bus.
Hoping to catch a personal quip or a comedic declaration of marriage above the latest releases.
And by doing so, I am made aware of the films that are on too…
The Ritzy folk understand that a media idea will encourage us to keep looking and when we do we’ll be rewarded with more than just information.
We’ll be entertained before we go and get entertained by their films.
I love the way the strip light becomes a picture light.
Again an ambient media idea married with a beautifully curated space filled with art that delights and surprises pedestrians in London who are brave enough to cut down this dark tunnel.
It made me think we should do more brainstorming with media folk and vice versa.